Finding Betty Crocker

Finding Betty Crocker
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288
By:"Susan Marks"
"Cooking"
Published on 2010-05-11 by Simon and Schuster

Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation.

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IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. \

This Book was ranked 7 by Google Books for keyword betty crocker.

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